My grandma, bless her soul, had a wonderful phrase to describe this: They shit and fell back in it.
Budweiser Humiliated at Sturgis After Woke Company’s Stunt to Win Back Fans Epically Backfires
The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota.
The grim situation was captured in a TikTok video by user CycleDrag, who posted shocking footage Tuesday showing tent after tent with row after row of empty Budweiser booths that had been set up to promote the beer.
The TikTok video was shared on Twitter by a user who noted that there were “ZERO attendees at the Budweiser tent in Sturgis. This may be the BIGGEST marketing blunder of all time!”
The no-show was especially jarring because Budweiser was an official sponsor of this year’s City of Sturgis Motorcycle Rally. So even when it lavishes money to woo customers to a free event, beer drinkers stayed away in droves.
Aww, what a shame.
Budweiser has actually been a Sturgis sponsor for about fifty years or so, if I remember right, and one of the most popular ones too. I’ve never attended the Black Hills Classic myself, although I always wanted to. I HAVE seen tons of pics, however, thanks to Easyriders magazine’s annual coverage of what is easily the biggest rally in all of bikerdom (estimated attendance: half a mill or thereabouts) back when it was still a biker rag, and in nearly every wide-angle event photo there’ll be a Bud tent, sign, or pennant flying in the breeze—literally hundreds of them, maybe even thousands.
Those days appear to be done now, and one of the Busch heirs is definitely not amused.
Earlier this week, Billy Busch, an heir to the Anheuser-Busch beer empire, said that his ancestors would have “rolled in their graves” over Bud Light’s recent decision.
“I think my family—my ancestors would have rolled over in their graves,” Busch told TMZ. “They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.”
Busch said that the type of customers who would drink a Bud Light are “common folk” who work hard every day and do not want political messaging shoved in their faces.
“You know, I think people who drink beer, I think they’re your common folk. I think they are the blue-collar worker who goes and works hard every single day,” Busch said.
“The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don’t think that’s what they’re looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America’s beer, which Bud Light was and probably isn’t any longer,” he added.
When you can’t sell beer to bikers at Sturgis, you have well and truly screwed the pooch. At this point, though, I have to doubt whether Buttweisel would have even been able to give their tranny-pimping pisswater away.