Good news, bad news
Seems the former is always accompanied by a heaping helping of the latter.
The Retrologist’s Guide to Pizza Hut Classics
Plan your visit with this comprehensive list of locationsIn 2019, Pizza Hut brought back its 1974 logo, banking on its nostalgic appeal. I figured that would be the end of it, just a simple marketing tactic soon forgotten. There were no plans announced to bring back the logo in stores, much less redesign the restaurants to look like old Pizza Huts from the chain’s heyday.
But with no fanfare whatsoever, that’s exactly what’s been happening. Pizza Hut has been taking legacy stores and converting them into “Classics.” The formula includes:
- The old logo is used in pole signage as well as at the top of the (usually but not always) red-roofed restaurant. The pole sign features the addition of the word “Classic.”
- The interior features cozy red booths and old-school Pizza Hut lamps.
- Stickers featuring the long-discarded character Pizza Hut Pete are found on the door.
- Posters feature classic photos from Pizza Huts of yore.
- A plaque displays a quote from Pizza Hut co-founder Dan Carney, explaining the concept as a celebration of the brand’s heritage.
The GOOD news: I absolutely love this idea; I think it’s fantastic, and wish them every success with it. The BAD news: Hate to say it and all, particularly in light of the aforementioned good news, but Pizza Hut pizza just isn’t very good.
(Via AoSHQ ONT)













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