Hit the road, Jack
It’s already been noted by Barry and Kenny in the comments, and happily, it appears to be the genuine article.
Normalcy advocate Robby Starbuck makes Harley-Davidson do a U-turn on woke policies
Conservative boycotts evidently work wonders.Conservative filmmaker Robby Starbuck announced on X Monday that under threat of boycott and amidst a concerted pressure campaign, the 121-year-old motorcycle manufacturer Harley-Davidson has scrapped various leftist initiatives.
“We did it again,” wrote Starbuck. “3 for 3. The left fears what I’m doing because it’s effective. The attacks will increase with the plan we have but we have a plan and it accounts for the arrows that will be fired at us. We won’t slow down for anyone.”
Blaze News previously reported that Starbuck and others blasted Tractor Supply, a company established in 1938, for mandating that its employees undergo “LGBTQIA+ training,” for funding sex-change mutilations through its health plan, and for sponsoring so-called family-friendly transvestite performances, as well as for other leftist initiatives.
The exposure was evidently too much to handle, as Tractor Supply announced on June 27 that it had taken the “feedback to heart” and would no longer volunteer data to the powerful LGBT activist group that calls itself the Human Rights Campaign; would ditch “DEI roles and retire [its] current DEI goals”; and would jettison its carbon emission goals.
When similarly targeted for liberation, John Deere similarly traded the LGBT colors back for the red, white, and blue, indicating it would “no longer participate in or support external social or cultural awareness parades, festivals, or events” and would be taking additional steps to shore up customer trust.
Last month, Starbuck launched his latest campaign: a boycott of Harley-Davidson, a once-beloved motorcycle manufacturer founded in 1903.
In a series of social media posts and videos, he provided fuel for a Bud Light-style boycott, alleging that the company:
- supports legislation that would enable men to enter “girl’s bathrooms, sports and locker-rooms”;
- required thousands of employees to undertake training on “how to become LGBTQ+ allies”;
- was a founding member of Wisconsin’s LGBTQ+ Chamber of Commerce — a group that opposed a law that would have saved children from sex-change mutilations;
- celebrated two additional “Months of Inclusion” beside so-called Pride Month;
- worked on having “less White suppliers, dealers and employees”;
- partnered yearly with “Pride Ride”; and
- partnered with the Human Rights Campaign on non-straight activism, ultimately securing a 90/100 rating on the HRC’s CEI index.
Starbuck also highlighted some statements made and actions taken by the company’s German-born CEO, Jochen Zeitz, that might prickle customers, including:
- his boast that his corporate activism had at least one peer calling him the “sustainable Taliban”;
- signing of a joint letter to the COP28 presidency demanding an end to fossil fuels;
- criticism of President Donald Trump for leaving the Paris Agreement;
- committal of Harley-Davidson to the UN Global Compact; and
- advocacy for DEI.
“I don’t think the values at corporate reflect the values of nearly any Harley Davidson bikers,” wrote Starbuck. “Do Harley riders want the money they spend at Harley to be used later by corporate to push an ideology that’s diametrically opposed to their own values?”
Whatever pressure Americans helped apply in concert with the conservative filmmaker appears to have been enough.
At noon on Monday, Harley-Davidson stated on X, “We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community. As a Company, we take this issue very seriously, and it is our responsibility to respond with clarity, action and facts.”
Harley-Davidson claimed that pursuant to an internal stakeholder review initiated earlier this year, the company has kicked its supplier diversity spend goals to the curb and does not have hiring quotas. It noted further that its “DEI function” has been dead since April 2024 and the company does “not have a DEI function today.”
More yet at the link, all of it heady, enheartening stuff. Sincerest kudos and a hearty Yo Ho Ho for swashbuckling “Normalcy Advocate” Robbie Starbuck, who says he very much digs his new title, as well he might. I know plenty of CF Lifers don’t much care one way or the other about Harley-Davidson, which is their good right. Ultimately, though, the Motor Company being hauled off into Wokester oblivion would have been another resounding victory for the Goosesteppin’ Left—something we can ill-afford more of, greasy, grubby bikers and cage-driving squarejohns alike. So good on ya, Mr Starbuck sir, keep up the fine work.
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