For faltering retailer TarZhay, not too good. Couldn’t happen to a nicer bunch of assholes, if you ask me.
Target Sales Are Punished by Pride Month Backlash
Retailer lowers profit goal for full year; executives say they will modify Pride Month promotion
Target said shopper backlash over its Pride Month collection, as well as cautious consumers, pushed sales sharply lower in the most recent quarter.
The retailer said it expected sales to decline again in the current quarter and lowered its profit goal for the full year. Executives said they would still mark Pride Month next year but with a more focused assortment of merchandise.
“As we navigate an ever-changing operating and social environment, we are applying what we learned,” Brian Cornell, Target’s longtime chief executive, said on a call with reporters.
Yeah, from the looks of the radically-declining graph—DURING PRIDE MONTH!!!—included with the article, I’d say it’s best that you do. Note that the above link isn’t to the WSJ article, but to the safely paywall-evading archive.is snapshot thereof. You’re welcome.
Via Insty, who correctly calls it “Another example of the diversity problem within nearly all of our major institutions.” What can one say but, heh. Indeed.