Veddy interesting. Veeeeddy interesting, indeed.
Could It Be That Anheuser-Busch Tanked Bud Light ON PURPOSE?
So many stories involving the Left these days come down to the core question: are they stupid or evil? Bud Light’s resounding nosedive after making the repulsive and obnoxious fake woman Dylan Mulvaney the face of the brand is the latest.All this time it has been assumed that Anheuser-Busch was appallingly stupid, tanking its premier brand in a misguided quest for woke points. Now, however, it turns out that they may have been evil all along, wanting to destroy Bud Light because too many of the wrong kind of men drank it — that is, men who are comfortably masculine. A former Anheuser-Busch has now said that the whole thing was done on purpose.
This seems to be a frankly suicidal decision from a business standpoint, but it coincides with what Alissa Heinerscheid, Bud Light’s vice president of marketing, said on March 30, just before Mulvaney came out as Bud Light’s new spokesman. “I’m a businesswoman,” said Heinerscheid with noteworthy self-importance; “I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.”
This would involve not just working to attract the wild-eyed ideologues, the deluded, and the mentally ill as new Bud Light drinkers, but to alienate the old customers as well. Heinerscheid explained: “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.” So was Mulvaney brought on not just to attract the woke to Bud Light, but specifically to drive away the ordinary guys who had been the backbone of the brand’s audience?
That was what the former employee said. “Why would they do this? What were they thinking?” he asked. “Especially now. This is the worst; it’s like the worst time yet, the best timing….Many of us are talking about that like they planned it in a way…like a strategic destruction of Bud Light.” Anheuser-Busch executives apparently decided it was time to cut loose those MAGA hat-wearing right-wing yahoos once and for all.
Echoing Heinerscheid, the former Anheuser-Busch employee added, “Bud Light has been failing for many years. We’ve talked about that for many years. The numbers of just, you know, little by little deteriorated. And it feels like they said, ‘let’s put this nail in the coffin.’” Bud Light would forever shake loose the frat boys, the flag wavers, the patriots. The woke scorekeepers such as the Soros-funded Human Rights Campaign would give Anheuser-Busch a lifetime gold star. The woke would make Bud Light their beer of choice to own the cons, even if they had to hold it as gingerly as Ted Lieu did.
So maybe Anheuser-Busch executives are not stupid; they’re just evil. They meant to destroy Bud Light all along, to rid themselves forever of their image of being a beer for ordinary Americans who might dare to resist the Left’s authoritarian agenda. Sure, they’d lose a few billion, but in the end, they’d have the approval of the woke, the compromised, and the insane, and that’s all that matters.
One thing you gotta give to the Left: always and forever, in any and all imaginable circumstances, they’re gonna have a plan. Doesn’t necessarily mean it’s going to be a good or even a workable one; actually, history tells us that they very rarely are either of those things. Nevertheless, count on it: no matter what it may look like they’re doing or not doing, they’re working a plan. Every. Single. Time.
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OK, this is pure unadulterated bullshit. Exactly what is accomplished by sending those “comfortably masculine” to another brand?
Nothing, not a damn thing. Now, if they were to poison the piss in a can, they might have a real action plan. No one would have noticed because it already tastes like poison*.
It is just exactly what it always was, an ignorant bitch that thought marketing a beer to tranny’s was a way to increase sales. She, along with anyone that approved, are freaking morons with marketing degree’s earned from a place that spits them out like prizes in the cracker jack box. In other words, they are too damn stupid to know they are stupid or that the people teaching them were stupid. Dog turds have more intelligence.
*Sorry former Bud light drinkers, it is what it is.
Bill Quick suggested something like that last month, when the backlash first started. The current Bud Light (and Bud; not sure about A-B generally) demographic is trending older. In order to have good market share in a decade or two, A-B had to start appealing to the younger crowd, a crowd which is, to put it mildly, less masculine.
I have no idea whether this hypothesis is correct, nor if so whether it was well thought out. Current sales and stock price suggest not, but who knows what’ll happen in ten years.
There is no true marketing person on earth that thinks eliminating the current market to appeal to a new market is a good idea. It’s always done in a completely different manner (as taught in real business schools through the study of cases, over and over).
You enhance your sales by appealing to a new crowd while retaining the old one. If the new crowd becomes dominant then and only then would you add something that might be negative to the existing crowd. This is not always possible. In the case of beer, the market dynamics have changed completely, something you can guarantee AB knows well. Brand loyalty is much less than it used to be. The under 40 crowd treats beer like a wine, trying local brews and different types. Driving off your existing market while trying to appeal* to an under 40 one is not a winning strategy.
*And I doubt the under 40 market responds to the tranny ads any better than the over 40.
Ahh, but let’s not forget the importance of the Leftist indoctrination these CEOs underwent throughout their years at Yale, Harvard, or whatever other brainwashing factory their mandatory degree came from.
For them, being “right” and “virtuous” will always override any other consideration. Thus, in their view and that of their circle of friends and colleagues, getting rid of those old customers–who are all bigoted MAGA knuckledraggers–could never be a bad thing. It’s a sign that, ultimately, they’re doing the right thing.
I will agree 100% that they underwent marxist indoctrination at some brainwashing factory and believe theirselves to be “right and virtuous” in spite of the fact they are evil and stupid.
I’ll disagree with the idea they wanted to run off their existing customer base. The evidence is overwhelming that their is no case for that. Their losses continue to mount, their distributors are revolting, and AB is in full frantic mode with no clue how to recover. We could tell them what to do, something that would require time and humbleness, but they can’t do it, they can’t admit the truth, they are ignorant and stupid bastards with a piece of paper that says otherwise. They are brainwashed and deserve to die off.
They don’t understand.
By the way, AB bud light sales are down around 25%, but most of their other iconic American brands are also suffering.
AB is now in panic mode, but they are too stupid and arrogant to recognize the truth and stop the bleeding. They continue to put out idiotic statements like “bud light is for everyone” and plan to have a summer sales campaign. They just can’t admit the truth.
I hope they continue down this path as an object lesson to other stockholders of companies run by idiots.
I was asked how I could be so sure driving off the existing market was not the intention of AB.
The answer is pretty simple actually. AB doesn’t just market to the consumer, they market their products to the distributors and the retail sales establishments. Distributors and retail establishments don’t like losing money over some AB Tranny fetish. The distributors are pissed, to say the least. They had no involvement and were caught off guard by the tranny deal. They have empty space because they are not ordering AB products, which means they are loosing money to their competitors with full shelves. They are now trying to make deals to replace AB. This is huge.
The retail sales (grocery stores are big in beer sales) stock their shelves depending upon the success of a product. Bud Light was the most prominent spot on their beer shelves. It will soon be moving (if it already hasn’t) to the lower shelf, the back shelf, the out of sight shelf, with the competitors taking over the “top” shelf. This is a killer.
You don’t swap your market by killing the consumer, the distributor, and the retailer. That is the way you commit suicide.