Marketing genius

Posted on April 8, 2026 by Mike

Once upon a time, there was a lovely old song went a little something like this:

Now, down the years since it was written there have been many versions of this particular song cut by many artists, many of them females. I just used this one because, I mean, come ON, man, it’s Nat King Cole—of COURSE I did!

Which is not germane to the central point of this post; no, this remarkable story of marketing superdupergenius is.

Los Angeles Rams Cheerleaders
The Los Angeles Rams Cheerleaders are the official National Football League cheerleading squad representing the Los Angeles Rams team.

History
They were established in 1974 during the team’s original tenure in Los Angeles and were known as the Embraceable Ewes. The cheerleading organization became known as the “St. Louis Rams Cheerleaders” when the team moved to St. Louis, Missouri. Beginning with the 2016 NFL season, the organization changed its name to the “Los Angeles Rams Cheerleaders” to associate themselves with the recently relocated Los Angeles Rams football team. They also have their own television show by the name of LA Rams Cheerleaders: Making the Squad.

Heh. Bold mine, because I absolutely love it.

1 thought on “Marketing genius”

kennycan says:

April 10, 2026 at 6:57 am

A lot of College Squads have hired the ugliest or fattest or flat chested cheerleaders (or a combination) due to Woke.

Since I don’t watch the NFL is that also a trend for the Cheerleaders there?

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