Or: If you Transgenderize it, it will fall.
Not Just Bud Light: Anheuser-Busch’s Other Beer Brands See Sales Crash
As Bud Light continues to face plummeting sales amid a conservative boycott over its collaboration with a transgender influencer, other brands made by parent company Anheuser-Busch are also taking a hit.Sales of Michelob Ultra fell by 4.3 percent in the week that ended July 1 compared with last year, and Busch Light was down 8.5 percent, the New York Post reported. Both brands are, like Bud Light, owned by the Anheuser-Busch brewing company.
Bud Light this year lost its position as America’s top selling beer. It was the second-best-selling beer in the four weeks leading up to June 3, making up 7.3 percent of U.S. retail-store beer purchases. Bud Light is now no longer one of America’s 10 most popular beers.
Bud Light’s problems come after months of boycotting by conservatives. The brand’s troubles began in April, when its partnership with transgender influencer Dylan Mulvaney became public. Mulvaney revealed the collaboration on social media on April 1, showing a Bud Light can featuring the influencer’s face. Mulvaney also posted a video drinking Bud Light in a bathtub.
As if an effete über-hipster doofus like Dylan ”Dirk” Mulvaney would’ve ever been caught dead drinking a common-plebe brand like Bumblaster Light anyway, unless he/she/it was getting paid to.
This is the first instance I know of where one of these boycotts has actually accomplished a damned thing other than to make participants feel all smug and righteous, and I must say it’s a beautiful thing indeed. Keep the skeer on ‘em, people; these WokesterCorp™ shitheels really do despise you, so you absolutely ought to give it right back to ‘em, measure for measure and to the very last bitter drop. Kick ‘em in the yarbles, bring the pain, and make them pay, each and every single chance you get. If nothing else, you’ll be drinking much better beer for your trouble.
Update! Lamont the Big Dummy, of course and as usual, has the right of it.
At Instapundit, Steven Green says they should just apologize.
I don’t know if I want a forced apology, which would of course be insincere. And anyway, forced apologies are kind of creepy.
I think I want more: For Anheuser-Busch to declare that men are men, and women are women.
Is that too much? I don’t think so. I don’t want every company to weigh in on contentious social issues. But I would like the precedent set that if a corporation weighs in on a culture war issue, they are now Fair Game to be mau-maued by the right into being forced to weigh in on our side of the culture war issue. Which of course is absolutely hateful to our leftwing corporate “friends.”
Let us make an object lesson out of Tranheuser-Busch, so that other corporations understand: Either avoid weighing in on political issues altogether, or we will fucking force you to propagandize for the social and cultural right.
Which we know you hate. And which will cost you your precious ESG ratings.
You’re advertising your “corporate values”? Well then I insist that your “corporate values” match my conservative values. How you like them apples?
Maybe you better just stay out of it altogether, huh?
Exactly, precisely so. As is so often said of stupidity, “liberalism” too should be literally, physically painful. That only happens if we make it happen, there’s simply no other way. Show them that there will be a cost involved, and perhaps one day corporate America will remember what business it was that they were originally supposed to be in.
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“This is the first instance I know of where one of these boycotts has actually accomplished a damned thing…”
I believe the similar boycott of Coca Cola had an effect. They revised their statements IIRC, and have since sorta shut the fuck up. I think, memory of this is getting old.