We should only be that lucky.

We knew corporations would abandon Pride. It still hurts. | Opinion

Follows, much anguished, overwrought wringing of hands, natch. To wit:

At the start of June, I stopped by Target while running errands in the SoHo neighborhood of New York. The store had just set out its summer merchandise, displaying an array of clothes, accessories and sunscreens nestled within a series of red arches.

As I hurried past tank tops and patterned shorts toward the pet section, I stopped to look at the Pride collection.

There wasn’t much – a single display of generic rainbow-colored shirts and home goods rested toward the back of the store, with no signs declaring June to be LGBTQ+ Pride Month.

I realized at that moment that in spite of the fact that I live in New York City, and in spite of the fact that I am part of the LGBTQ+ community, I hadn’t seen many corporate advertisements related to this year’s celebration. I think I know why.

It seems that the era of rainbow capitalism that has endured since Obergefell v. Hodges made same-sex marriage the law of the land in 2015 is no longer a guaranteed moneymaker for brands, leading them to downsize their efforts or abandon them altogether.

Awww, poor widdle wambikins: a miniscule, stastically-insignificant fraction of the population is upset because they don’t have racks upon racks upon racks of merchandise celebrating their weirdo sexual kinks within easy reach. Hard not to be shocked by that, it’s SO damned unfair. Gee, wonder who this bubbleheaded bull-dagger bimbelina thinks is to blame for all this trouble and woe? Three guesses, first two don’t etc.

It’s the continuation of a troubling trend that began in 2024, with the reelection of President Donald Trump.

Yeppers, thought so. Ace posits a much more likely explanation of what’s behind the LGBTQ+++ Mafia’s sudden fall from (scape)grace.

You kept making more and more extravagant demands, testing people’s inclination to be “nice” to avoid confrontation, until those demands became so oppressive they stopped being “nice.”

This is entirely on you. Or, it’s entirely on the gay grifter activist class, who can only justify their phony-baloney jobs by making greater and greater claims on the public’s sympathies and attention so they can show they’re “getting results” for their $300,000 per year jobs.

Until the public gets sick of the endless extortion campaign and starts saying “No.”

We thought we could appease you but you demonstrated again and again that you were unappeasable and each fresh concession we granted you just encouraged further aggression. You know, like a communist dictator or Islamic conqueror.

The Gay Lobby assured us, over and over, that “gay marriage will have no effect on your life at all.” When objectors said “gay marriage will lead to demands for ‘trans acceptance’ next, you called those people liars and said that will never, ever happen.

Well, you fucking lied. You lied and lied and lied until you got what you wanted, then you began making the exact kind of demands that people said you’d make when you got what you said you wanted.

And you’re surprised people are fed up with your bullshit?

But…but…but…but…teh homophobic BIGOTRY, you guys!!!