So first, there was this:

A YUUUGE change for sure and certain! Next up, I’ve had DEI dragon-slayer Robbie Starbuck’s exposé sitting in an open tab for several days now. Transcript:

Cracker Barrel has been one of the most loved brands in America for decades… That changed this week with a logo redesign that infuriated the public but… the problem goes MUCH deeper than a logo.

@CrackerBarrel has gone fully woke and now it’s time to expose everything.

Here’s the highlights you need to know:

• Cracker Barrel has funded “all ages” Pride events for many years like Nashville Pride and Third River City Pride.
• Cracker Barrel worked with the far left HRC organization and reportedly sponsored HRC events for 10 years. They even brought an HRC representative to their Tennessee HQ to do a pronoun and transgenderism training. We’ve included photos of this in the video. As a reminder, the HRC supports child sex changes and men in women’s bathrooms. They work to normalize/legalize both things and they work to force transgenderism in the workplace.
• Cracker Barrel worked with a group called Conexión Américas as part of their DEI efforts. This group helps illegal immigrants, providing them lawyers and the executive director opposes President Trump’s deportations. 
• Cracker Barrel sponsored the Out & Equal LGBTQ Workplace Advocate Conference and presented a workshop on how Cracker Barrel has made progress supporting LGBTQ+ causes. This group works to push sexual topics and pronouns into the workplace.
• Cracker Barrel was awarded Out & Equal’s 2018 top LGBT ERG group award and they won the Nashville LGBT Chamber of Commerce “Corporate Diversity” award.
• CB created a special “diverse” suppliers program focused on increasing “diversity” among suppliers. To most people this just reads as: less white people.
• Had Coming out day pamphlets passed out at their TN headquarters as well as pamphlets about supporting “LGBTQ YOUTH” and creating “Safe Zones” at work, free from “heterosexist or cwordgendered comments and actions” (X will downrank my post if I spell that word out). If you said anything activists would describe as “heterosexist” then you were told that you’d be “educated” by their LGBT office group.
• CB has had multiple DEI focused employees and had CB employees attend DEI roundtables.
• CB had pride flags at their corporate office.
• CB promoted the Stonewall riot to employees and on their website despite the fact that the Stonewall Inn was reportedly owned by the mafia, rife with drug dealing and also the site of teen “prostitution” for older men. 
• Had a Cracker Barrel employee on the HRC’s business advisory council.
• Has ERG groups in the office that are divided by race and sexual preferences.
• A total commitment to DEI policies.
• CB has had MANY activist employees driving this far left policy agenda, including a head of training + management, top execs and a board of directors member who owns a DEI consulting firm.

To put it mildly, Cracker Barrel has forgotten who their core customers are. It’s time for us to remind them.

They depend on YOU to keep their business afloat so now YOU have to ask yourself: Do you want to fund people or companies that hate your values?

It’s time to remind them who their customers are.

If you think their values don’t align with yours and you’re a customer who wants to speak out, you can write to them here: https://guestrelations.crackerbarrel.com/s/contactsupport

Reporters can also call their reporter hotline at: 615-235-4135 or email them: media.relations@crackerbarrel.com

Remember to ALWAYS BE KIND. Many in customer service agree with you. Being rude hurts our cause!

I give everyone permission to use my video and what we found to make your own content. You can rip this, clip this, make your own content, etc. You can even monetize my video. Just get this information to everyone you know. We have to take our power back as consumers. Every company needs to get the message that THIS ENDS NOW.

Oh, you just bet your sweet bippy it WON’T end now, Rob, more’s the pity. Cracker Barrel itself may end, but the Wokester juggernaut will keep right on keepin’ on, seeking that which it may devour.

Last but not least, Sean Davis sums the whole contretemps up rather nicely, in another Tweet/X/whatevs that I’ll provide a complete transcript of rather than embed and have to deal with that irritating “Show more…” Shinola.

The real reason Cracker Barrel has been struggling is that its service and food quality nose-dived after COVID, and instead of fixing that, the company and its woke executives decided to go full Bud Light and taste the rainbow and dare its customers to object. 

They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them, the food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier. Everyone who’s been a loyal customer over the years has experienced this. It’s undeniable.

Those are admittedly tricky problems to fix, especially given how service quality everywhere has sucked after COVID. It’s hard to find wait staff and cooks who always show up when they’re supposed to and take pride in their work.

Cracker Barrel executives refused to address those problems—problems that any customer would’ve pointed out had they bothered to ask. Instead, the executives went all-in on woke alphabet BS: DEI this, BLM that, LGBT whatever. 

Because that’s what people want at an old country diner: gay race communism shoved in their faces. 

The stupid rebrand in which executives stripped every last bit of charm and character from the company and its restaurants and stores was just the latest in a long line of attempts to set money on fire by breaking what didn’t need to be fixed and refusing to fix what was obviously broken.

Cracker Barrel had the simplest restaurant model possible, and it was one that made people fall and stay in love with the brand for decades: comfort food in a setting that reminded you of your grandparents’ home. The food was good, the people were kind, and the setting felt like a loving home filled with people who cared about each other. That was it.

And the moronic executives who’ve now destroyed something like $2 billion worth of that company’s value since 2020 have decided the last little bit of charm left in the place needed to have its soul ripped out and covered up with ship lap and geometric artwork and consultant-approved off-white paint. Forget your grandmother’s home-cooking after church—this is now IHOP by Joanna Gaines, complete with gay pride rainbows and in-your-face DEI sloganeering.

Cracker Barrel wasn’t just a company or a restaurant. It represented a slice of Americana that millions would desperately like to return to. A time where people worked with their hands, and prayed before meals, and didn’t bother locking their doors at night. The old soda signs reminded us that our money wasn’t always worthless and our country wasn’t always run by greedy bankers. We used to be a country that built things and conquered the frontier.

That’s the feeling that Cracker Barrel used to evoke, and it’s what made its customers so loyal. It’s why people would stop there for lunch during a long road trip instead of just grabbing fast food and getting back on the highway. It’s why people were happy to wait 30 minutes for a table after Sunday School and happily mill about the store until their table was ready.

And it’s that feeling and that America which the woke parasites in charge of Cracker Barrel deliberately sought to maliciously destroy. They refused to fix the actual problems and instead decided the real problem was its own customers, which it set out to re-educate.

I hope they had their fun, because Cracker Barrel is done. They killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends. If the stupid woke CEO Julie Felss Masino had the sense to lose the dumb prop glasses and stop looking down her nose at the millions of people who used to frequent Cracker Barrel, it would’ve been obvious to see.

But no. It was beyond her capabilities. It’s not that she’s dumb. Poor woke little Julie is just plain “eg-no-ra-moose.”

Dumb? Well, no more than every shitlib is, I guess. But like others of her loathsome ilk, she’s all too accustomed to getting her way, thus will most assuredly learn nothing from this gratuitous little episode, and will just pick her little self up, dust her little self off, and move on to her next project of mass destruction.

Update! A cri de coeur.

Also via the above-linked AoSHQ post.

Updated update! A small victory.

The People Have Spoken: Cracker Barrel Caves
Cracker Barrel announced on Tuesday evening that it’s giving up its rebranding plan—or, at least, doing away with its new generic logo and bringing back its “Old Timer.”

It also looks like the company scrubbed its X account and removed the LGBTetc. page from its website.

All well and good, and I’m happy to see it. BUT…near as I can make out, the Wokester/shitlib CEO is still in place, and I gravely doubt she’s adjusted her thinking as regards the need to educate Cracker Barrel’s staid, stuffy, RAYCISS!©, misogynist, homo/transphobic, unenlightened customer base about the vitally critical critically vital importance of making sure gays, Groomers, “transgenders,” kiddy-diddlers, et al feel “seen,” and aren’t “marginalized,” “shamed,” or “excluded” for being “different” at any Cracker Barrel restaurant.

In other words, is this gesture of newfound respect for the views cherished by their most loyal customers a permanent thing, or is it just a knee-jerk response to the feeding frenzy of fury and indignation the CB leadership brought down on itself, an expedient PR maneuver that will be rescinded the moment Cracker Barrel executives think nobody’s watching?

We’ll see, I reckon.