The Green revolution eats itself.
The alternative energy market is still an artificial market; except for a handful of novelty customers rich enough to afford inefficient green tech, firms and households only choose green tech when subsidies bring the price within range or regulations force people to choose expensive green products.
Two years ago, when delusional greens thought they were on the way to a global carbon treaty, green tech looked hot. But as that project collapsed under its own weight, the prospects for the green market withered. The recession strengthened public opposition to expensive new green regulations, and the European financial crisis means that countries like Spain (which had a big alternative energy program) and Greece have no more budgetary room for frills.
Solar power has been touted as the next big thing since the 1970s. After forty years of failure, it may be time to think about solar power the way people used to talk about Brazil: it is the industry of the future — and always will be.
Since the 70s? Hell, they’ve been pushing electric cars for more than a hundred years–with perfectly predictable results.