Incredibly, appallingly, this seems to be neither spoof nor satire:
That’s a Brit army recruiting poster and, as I said, it would seem to be on the level:
LONDON — “Snowflakes,” “phone zombies,” “binge gamers” and “me me me millennials” are the focus of the British army’s latest recruitment campaign.
Posters and billboards reminiscent of the famous World War I “Your Country Needs You” ads have been given a 21st-century twist, sending the message: “The army spots potential. Even if others don’t.”
Oh, there’s potential all right, and plenty of it. For disaster.
The U.K. has struggled to maintain its target of 82,000 troops in recent years due to a declining number of recruits.
The new ads appear to attempt to engage millennials by connecting the stereotype of the screen-addicted generation with desirable skills. “Phone zombies” are wanted for their focus and “binge gamers” for their drive.
And the Snowflakes for their “compassion,” surely THE critical attribute for any true warrior to have.
Hey, thank goodness nothing like that could ever happen here, right? On the bright side, though, I’m sure the New Model Snowflake Army won’t have a problem with parade-marching in womens’ high heels. Or cute little sheath-dresses, probably.