Dunkin’ Brand – which owns both Dunkin’ Donuts and Baskin Robbins – has taken a stand against politicizing their businesses, according to remarks made by senior executives during a panel at the 2019 International Trademark Association (INTA) meeting in Boston.
Attendees took to Twitter to praise the company for their commitment to remain politically neutral – and for the shot they took at their competitor Starbucks.
One attendee tweeted a quote from the vice president of brand stewardship Drayton Martin wherein the Dunkin’ executive says “we are not Starbucks, we aren’t political.”
Martin further specified politically provocative designs on cups was something Dunkin’ would not partake in: “We don’t want to engage you in political conversation, we want to get you in and out of our store in a matter of seconds.”
Such a shame that a company announcing that it intends to stick to its knitting without piously lecturing its customers on matters unrelated to the business it’s in comes across as such a refreshing departure from the norm. I hope they make a mint because of it. Screw Starbucks anyhow; all PC preachiness aside, their burnt-beans hellbrew tastes revolting. I never have understood how they managed to do so well peddling that nasty parody of coffee they fob off on the more gullible among us, especially in an age when there are so many vastly superior choices available.