It all started after the Atlanta-based eatery tried to get in on National Sandwich Day, an appropriate holiday for the restaurant that boasts “the original chicken sandwich.” So the restaurant’s marketing staff sent out an email blast, encouraging customers to visit their nearest location and place their orders on Nov. 3.
But just as Kanye West reminded us in his newly released song, Chick-fil-A is “Closed on Sunday.” And Nov. 3 … is a Sunday.
It wasn’t long before the people at Chick-fil-A picked up on their snafu.
The fast-food chain sent out another email soon thereafter, owning up to the mistake: “Well … this is awkward.” We’ll just call it Chick-fil-gAte.
Popeye’s immediately seized on the mistake with a video on Twitter showing a highway sign for the Louisiana-inspired restaurant right next to one for Chick-fil-A, whose road signs often note, “Closed Sunday.” An employee was seen adding to the Popeye’s sign, “Open Sunday.”
Zaxby’s, another fast-food restaurant trying its darnedest to compete with Chick-fil-A, ran a similar campaign during the Super Bowl earlier this year, making fun of the Christian-owned restaurant for being closed on Sundays.
At the time, I thought the commercial was quite ironic. I suppose Zaxby’s (and now apparently Popeye’s) are admitting defeat by acknowledging they can only truly compete with Chick-fil-A when Chick-fil-A is not in the competition … on Sundays.
As the author says, the hate-filled, hatey H8888RRRZZZ of Hate Chicken™ Central—”Spitefully serving you since 1946!“—were recently named America’s top limited-service restaurant chain in the country for the fourth year in a row, despite protests, boycotts, and die-ins launched worldwide by hysterical LGBTQZXYWhatthehellevers all butthurt because of a persecution fantasy they made up out of whole cloth.
Good on Chick-Fil-A for handling their minor self-beclownment with class and aplomb, which is no more than you’d expect from ’em. A tip of the cap to Popeye’s and Zaxby’s as well, for demonstrating their ready grasp of the rules of free competition in an open marketplace.