Cold Fury

Harshing your mellow since 9/01

No risk, no reward

Wilder on risk.

As I’ve observed you humans my fellow humans for the past few decades, I’ve discovered that Risk is poorly understood. Pop Wilder had fallen victim to what I’m now calling Wilder’s Rule of Risk: What he thought was safe, was risky. What he thought was risky, was safe. He ended up outliving his savings due to decisions that prioritized “safety” over even minimal risks. He built barriers to action over unreasonable and unlikely fears.

Life is like Tom Cruise. It’s short. Life is also like having sex with a Kardashian. Hairy and risky. But you have a choice. You can be afraid and live in fear. You can also live gallantly, and die nobly.

We want to live with certainty. We want to, especially when we’re young, and when we are old, avoid risk. But we can’t. The absence of risk is the absence of life. The thrill of the first kiss, the thrill of winning when you’ve bet it all on red, those are life. Life is struggle. Life is fighting. Life is also all about risk.

Step one of living gallantly and nobly? Don’t be afraid of risks that aren’t real.

I’ve taken one hell of a lot of risks over the years: some of them senseless, some of them unavoidable, some of them truly nuts, plenty of them for no fathomable reason at all other than just to take them. If I learned anything from it (and I ain’t saying I did), it’s that the most exhilarating experiences in life are usually the result of a risk run and successfully overcome.

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