Cold Fury

Harshing your mellow since 9/01

Goodbye Gillette

Looks like I picked the wrong right time to start sniffing glue stop shaving.


I decided a month or so ago to grow another beard because A) I was bored; B) I hate shaving anyway, and do this now and then for a brief while; and C) the young ‘un, having seen me pretty much exclusively with one configuration of facial hair or other for the first five or so years of her life, always seems to like it when I grow one, and I hadn’t in a good while. Plus: D) it’s cold outside.

But with Gillette’s ill-considered and insulting SJW outburst against masculinity, my timing seems to have been unusually propitious this time around. So after threatening it for years and years and never following through, this is now my goal, and I am no longer joking:


What the hell, a feller could do a lot worse than emulating Billy Gibbons, I figure, for all kinds of reasons.

The sad thing is, Gillette really DOES make the best razors, and always has. Their Fusion Pro, the one I’m holding in the pic, is no more nor less than the absolute best shaving gear I’ve ever had the privilege of using, although the blades for it are hellishly expensive. Schick (shudder) is just cheap copycat junk; don’t bother even bringing those Big Bag 0′ Bic nightmares up at all to me; and after trying several electrics over the years, well, sadly…no. So I fear my coerced Gillette boycott is gonna sting a lot more than the Red Lobster one ever will, or could.

But whatcha gonna do? Sooner or later, we gotta decide we’re just not gonna play docilely along anymore when Lefty decides to step on our faces. Refusing to fork over any more of our hard-earned when shitlib-run corporations sniffily insult us is certainly small potatoes when it comes to vengeance, I admit. But you gotta start somewhere.

Since I mentioned Billy above, this is a fine time for a little ZZ action.

My kid loves this song even more than she does beards on Daddy, and quite rightly so. I’m raising her right on 70s classic rock and such-like, among other styles and genres, and the Little Ol’ Band From Texas is among her very favorites. Every time we play this video at home we do the crazy-legs dance during the guitar solo’s second pass. And then we just laaauuuugh and laugh.

Axis of Irritants update! Schlichter says: retoxify masculinity.

Much as I advocate global warming, I am a strong proponent of toxic masculinity. It’s also known as “masculinity.”




These are the qualities the SJWs want to wring out of us. Why? Because these are the qualities they cannot overcome. They want us weak, passive and obedient. That’s how they get power. Some bloated Trigglypuff screaming about the male gaze can’t force us to do anything. Sure, a lot of them have weight on us, but if we laugh at them and simply say “No” to their demands, they’re stuck. Are they going to go get a rifle and make us? 

Nope. They have to talk us into surrendering, or really, pester us into surrendering. Which means talking us out of the uppity, aggressive, no-damns-given masculinity that is the last obstacle to their fussy, naggy domination.

Don’t be fooled by the “toxic” qualifier – all masculinity is toxic to these human weebles. What they call “toxic” is really the essence of freedom. It’s toxic all right, but to their goals, not ours. Masculinity means freedom from them and the puffy, non-binary utopia they dreamed up because that’s the only world in which such losers could be anything more than a sorry punchline.

Actually, the “masculinity” they decry as “toxic”—rape, bullying, thuggishness, hoggishness, discourtesy, taking unfair advantage of the helpless—isn’t masculinity at all, but its opposite. All those things are reflections of weakness, in truth, and real men neither tolerate nor indulge them. They’re not representative of true masculinity, but of that which true men resist, oppose, and defy. But there’s another way of looking at the Gillette ad:

Although the message aligns with current ideas of “toxic masculinity” and the concept of “rape culture” in which progressive feminists argue men are taught they can do, say, and get away with whatever they want, I saw a different message. The ad is telling a story of respectful, confident, moral young men taught self-respect and self-restraint from their fathers.

The image of a father teaching his son how to shave has become an iconic portrayal of the unique bonding between a father and son and the importance of that relationship on a young man’s development. The ad wants the audience of men to reflect on their behavior and consider the influence they have on their sons. The problem is, the cultural perspective behind the ad caused the very issues it is trying to address.

While the progressive scoffs at this line of reasoning and has for a very long time, the truth is everything they lecture us about proper male behavior today, they aggressively shamed out of society a generation ago. This is simply what happens when the father’s authority in family life is denounced, shamed, and cut out altogether.

To make men better, the reasoning goes, you must shame away all remnants of the barbaric masculine past. It is assumed that our grandfathers’ generation represented the worst of sexism and violence, and society has slowly moved forward since. They don’t seem to realize the men they want for their sons today belong to the exact generation they worked so hard to erase.

Men do not become more compassionate and responsible citizens by renouncing their masculinity and embracing feminism. The culture of obscenity, meaningless sex, and perpetual adolescence is the result of failing to develop masculinity within men. The excesses, abuses, harassment, and violence we see as a social concern are the consequences of young men lost and left to their own devices.

Boys are not lost because of toxic masculinity; they are lost because their fathers have been taken away from them and they cannot figure out how to fill that void with anything but rage and shame.

Agree with this assessment or not, I can’t really see how boys having “two mommies” is going to fix things. Certainly, all these decades of seeing men and fathers mocked as hapless, ineffectual, stupid, incompetent buffoons on TV hasn’t done anyone any good.

Masculinity isn’t a sickness update! This one is locked up behind WSJ’s Iron Curtain, unfortunately, so Glenn’s excerpt is all I can give ya.

In my practice as a psychotherapist, I’ve seen an increase of depression in young men who feel emasculated in a society that is hostile to masculinity. New guidelines from the American Psychological Association defining “traditional masculinity” as a pathological state are likely only to make matters worse.

True, over the past half-century ideas about femininity and masculinity have evolved, sometimes for the better. But the APA guidelines demonize masculinity rather than embracing its positive aspects. In a press release, the APA asserts flatly that “traditional masculinity—marked by stoicism, competitiveness, dominance and aggression—is, on the whole, harmful.” The APA claims that masculinity is to blame for the oppression and abuse of women.

The report encourages clinicians to evaluate masculinity as an evil to be tamed, rather than a force to be integrated. “Although the majority of young men may not identify with explicit sexist beliefs,” it states, “for some men, sexism may become deeply engrained in their construction of masculinity.” The association urges therapists to help men “identify how they have been harmed by discrimination against those who are gender nonconforming”—an ideological claim transformed into a clinical treatment recommendation.

The truth is that masculine traits such as aggression, competitiveness and protective vigilance not only can be positive, but also have a biological basis. Boys and men produce far more testosterone, which is associated biologically and behaviorally with increased aggression and competitiveness. They also produce more vasopressin, a hormone originating in the brain that makes men aggressively protective of their loved ones.

The same goes for feminine traits such as nurturing and emotional sensitivity. Women produce more oxytocin when they nurture their children than men, and the hormone affects men and women differently. Oxytocin makes women more sensitive and empathic, while men become more playfully, tactually stimulating with their children, encouraging resilience. These differences between men and women complement each other, allowing a couple to nurture and challenge their offspring.

Modern society is also too often derisive toward women who embrace their biological tendencies, labeling them abnormal or unhealthy. Women who choose to stay home with their children can feel harshly judged, contributing to postpartum conflict, anxiety and depression.

What’s unhealthy isn’t masculinity or femininity but the demeaning of masculine men and feminine women. The first of the new APA guidelines urges psychologists “to recognize that masculinities are constructed based on social, cultural, and contextual norms,” as if biology had nothing to do with it. Another guideline explicitly scoffs at “binary notions of gender identity as tied to biology.”

From a mental-health perspective, it can be beneficial for women to embrace masculine traits and for men to express feminine ones. Every person will have some mix of the two. But that doesn’t change the reality that women tend to be feminine and men tend to be masculine. Why can’t the APA acknowledge biology while seeing femininity and masculinity on a spectrum?

Two possibilities spring to mind: 1) the APA is now fully-converged Leftist organization, and since the attack on masculinity is part and parcel of the Left’s ongoing FUD campaign to destroy the traditional American notions of family and gender, they’re just participating in it as one would expect, or 2) they’re a bunch of fucking quacks going along with the dominant PC ethos as a sort of defensive-crouch atonement for their many years of officially defining homosexuality as psychological deviance and disorder, for which the Left has never really forgiven them.


3 thoughts on “Goodbye Gillette

  1. A ladyfriend had been calling me “Moses” because of my long gray beard with curls at the bottom. It was framed by long hair that was also mainly gray. Last week, I shaved off the beard and cut the hair, exposing dark hair on my head. So now I look 20 years younger, but I already miss the Moses look.
    I’ve been using the Schick Hydro 5 and store-brand Edge to get my steely whiskers off, and the combo does the job with a minimum of bleeding. But I’m once again wondering why the hell a grown man would willingly drag a sharp blade across his throat. I’m also thinking that exposing my ears to a Minnesota winter was a poor choice.

  2. I’m going to have to go a different route because when I try to grow a beard, it looks like a broom with all the bristles pulled out. Besides, am I the only one who has noticed that more than half of the cucked soyboys in the world have some sort of a beard so they can pretend to be manly? Nope, I’m going to check out Dollar Shave Club. Harry’s is also SJW infested, Shick has always been a lousy product, and DSC has good reviews and no discernible lefty influences. But fuck Gillette. I’ve been using their products for 35 years and I’ve bought my last one.

    By the way, have you noticed the manipulation of comments and likes/dislikes on YouTube? The upvotes are now at 593K and grow – but the downvotes keep getting changed. At one point yesterday I looked and there were 785K downvotes, then an hour later there were 700K. Now it’s just under a million. Clearly they are working overtime to attempt to tamp down the downvotes.

    I seriously hate these people. And I don’t hate much.

  3. I dropped Jillette many years ago. Their prices are too high and constantly changing to ‘new and improved’ handles that don’t fit new over priced blades was enough. Up here in deep blue country Harry’s is on the radio quite often, or was anyway. Yeah, their prices were about the same as Jill’s.
    P&G soyboys may think its not big deal to lose one customer like me who shaves once a week for church. What their focus groups likely missed is how many men do the grocery shopping. We don’t use much P&G so it may not hurt them too much when that number goes to zero. However, death by a thousand cuts is still death.

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