“Creepy” doesn’t even begin to cover it.
Ontario announced earlier this month that it will become the fourth Canadian government to fund a behavioral modification application that rewards users for making “good choices” in regards to health, finance, and the environment. The Carrot Rewards smartphone app, which will receive $1.5 million from the Ontario government, credits users’ accounts with points toward the reward program of their choice in exchange for reaching step goals, taking quizzes and surveys, and engaging in government-approved messages.
The app, funded by the Canadian federal government and developed by Toronto-based company CARROT Insights in 2015, is sponsored by a number of companies offering reward points for their services as an incentive to “learn” how to improve wellness and budget finances. According to CARROT Insights, “All offers are designed by sources you can trust like the BC Ministry of Health, Newfoundland and Labrador Government, the Heart and Stroke Foundation, the Canadian Diabetes Association, and YMCA.” Users can choose to receive rewards for companies including SCENE, Aeroplan, Petro-Canada, or More Rewards, a loyalty program that partners with other businesses.
Carrot Rewards is free to download, and users receive 200 points just by downloading the app and answering a few questions (the answers don’t have to be correct). Sending an invitation code to friends will also gain users points, as the government is happy to track the daily activity of as many citizens as possible — which, by the way, the app can do even when it is not “active.” In order to use the app, users are giving Carrot Insights and the federal government permission to “access and collect information from your mobile device, including but not limited to, geo-location data, accelerometer/gyroscope data, your mobile device’s camera, microphone, contacts, calendar and Bluetooth connectivity in order to operate additional functionalities of the Services.”
Now watch the sheep line up, pat each other on the back over how forward-thinking they are, and sniff down their noses at anyone who seems the least bit hesitant about opening themselves up to such comprehensive government snooping, surveillance, and manipulation. Thank goodness such a thing could never, ever happen here.
Yeah, I know, that last line wasn’t funny at all.